The webinar focused on the process of attracting investment from U.S. investors, presenting the key strategies and critical elements that contribute to successfully positioning a startup within the global investment ecosystem. The session examined the main factors considered by investors when evaluating new ventures, including innovation potential, scalability, market opportunity, and the strength of the founding team. It also highlighted the importance of strategic preparation in developing a compelling investment proposition and enhancing a startup’s readiness to access international funding opportunities.