Glossary

A program that supports early-stage startups by providing resources, mentorship, and sometimes funding to accelerate growth.

The process of gaining traffic to your website or app through various channels like organic search, direct, referral, etc.

The number of unique users who have engaged with your site or app over a specified period.

The set of rules that determines how credit for conversions is assigned to touchpoints in conversion paths.

A business model where a company sells its products or services to other businesses rather than to consumers.

A business model where a company sells its products or services directly to consumers.

The process of starting a business without external funding, using personal savings or revenue from the business.

The percentage of sessions where users viewed only one page before leaving the site.

The rate at which a startup is spending its initial capital before generating positive cash flow from operations.

A framework that explains how a company creates, delivers, and captures value from its products or services.

A visual tool used to describe, design, and analyze a business model.

A written document that outlines a company’s goals, strategies, and the actions needed to achieve them.

Marketing efforts tracked via UTM parameters.

A document that outlines the ownership stakes in a company, including the distribution of shares among founders, investors, and employees.

Groupings of traffic sources, such as Organic Search, Paid Search, Social, Direct, etc.

The percentage of users who clicked on a specific link compared to total users who viewed the page, ad, or email.

A shared office space where freelancers, remote workers, or small businesses can rent desks or offices to work.

Occurs when a user completes a desired action, like a purchase or form submission.

A form of short-term debt that converts into equity, typically during a subsequent financing round.

A method of raising capital by asking a large number of people to invest small amounts of money, typically via the internet.

Customer Acquisition Cost (CAC): The amount a business spends to acquire a new customer.

The raising of funds through loans that must be repaid with interest.

Users who enter the website by typing the URL directly or using a bookmark.

A new product or service that significantly alters or creates a new market by displacing existing products or services.

The process of investigating a company’s financials, operations, and other important aspects before making an investment.

Actions that show user interaction with your content.

The percentage of sessions with significant user interaction (e.g., >10s duration, multiple pages, or conversions).

Ownership in a company, typically represented by shares or stock.

The total number of recorded user interactions like clicks, downloads, or video views.

Specific user interactions with content that can be tracked.

A plan for how an investor or entrepreneur will eventually realize a return on their investment, often through selling the company or an IPO.

An individual who works independently, offering services to clients or businesses on a contract basis.

A business model in which basic services are provided for free, while premium features or services require payment.

The phases of raising funds from a startup (Seed, Series A, B, C).

A predefined series of steps leading to conversion.

The percentage of sessions where a goal was completed.

Defined actions considered valuable (e.g., form submissions, purchases).

A facility or program designed to help startups grow by providing resources, mentoring, and support.

Legal rights that grant the creator of original work exclusive rights to its use or distribution.

The process through which a private company offers shares to the public for the first time to raise capital.

The first page a user views in a session.

The main investor in a funding round who often plays a key role in negotiations and decision-making.

A methodology for developing businesses and products that emphasizes creating a minimal viable product (MVP), testing it in the market, and iterating based on feedback.

Total revenue expected from a customer over their relationship with the brand.

The degree to which a product or service satisfies the demand of a particular target market.

The process of gathering, analyzing, and interpreting information about the market, competitors, and customer needs.

The type of source that brought users to the site, e.g., organic, paid, referral.

A product with the smallest set of features that solves a problem for early adopters and allows startups to test their business hypothesis.

The process of creating and nurturing relationships with individuals or organizations that could provide support or opportunities for business growth.

Users visiting your site for the first time during the selected period.

A small, specialized segment of the market that targets a specific group of customers or needs.

The practice of hiring external organizations or individuals to perform tasks or services that could be done internally.

Total number of pages viewed, including repeated views.

A presentation made by an entrepreneur to potential investors to persuade them to invest in the startup.

Analytics data about current user activity on the site.

Traffic coming from external websites.

The strategy a business uses to generate income, such as through product sales, subscriptions, or advertising.

The various sources from which a business generates income, such as sales, subscription fees, or licensing.

The amount of time a company can continue to operate before it needs to raise more funds, based on its current burn rate.

A software distribution model where applications are hosted by a service provider and made available to customers over the internet.

The ability of a business to grow and manage increased demand without compromising performance or revenue.

A business that has moved beyond the startup phase and is experiencing significant growth, particularly in terms of revenue or market reach.

The initial capital used to start a business, often provided by founders, friends, or family.

A group of user interactions with your site in a defined time frame.

Businesses whose personnel numbers or annual turnover fall below certain thresholds. These companies are typically the backbone of any economy.

The origin of website traffic (e.g., Google, Facebook, Newsletter).

A partnership where the combined resources or expertise of two companies create more value than they could individually.

The concept that two or more businesses, when combined, will produce a result greater than the sum of their individual effects.

Snippet of code added to your site to send data to Google Analytics.

The overall number of users visiting your site.

The total revenue generated by a business from its operations during a specific period.

The entire period from a user’s first interaction to their last.

Tags in URLs to track campaign effectiveness.

The process of determining the worth of a business, often performed by investors before making an investment.

Venture Capital (VC) is a type of private equity financing provided to startups and high-growth companies that have strong potential but also carry significant risk. Venture capitalists invest funds in exchange for equity in the company, aiming for substantial returns through future growth, acquisition, or an initial public offering (IPO).

A marketing strategy that encourages individuals to share content with their social networks, creating exponential growth in the reach of the brand or product.